The following are examples of layouts I created for various publications. For each styled photograph, I created concepts in a photo plan that stylists then executed via propping and on-set styling. For Quilts & More and Holiday Crafts, I worked with title editors and freelance illustrators to create technical illustrations that fit within each story.
Quilts & More
When projects arrived in the office, I would create a photo plan which included the scenario of the set along with propping notes. Once photographs, instructions, and illustrations were finalized, I compiled everything into a layout. We always made sure to include a styled photo of the project, a flat shot, and all of the necessary instructions and illustrations. It was important for illustrations to flow into the text where they were referenced, which often dictated the flow of the overall story.
Perfect Match: This is an example of featuring two projects in one; a twin-size bed quilt and coordinating doll quilt. I wanted to create a scenario where the projects could be featured in one image so readers could understand the difference in scale and how they related to one another. The flat shots appear proportionately correct, which adds to the size clarification. ︎︎︎
Morning Breeze: When space allowed, I liked to create spread openers before readers got into the hard-working instructions. I also liked to include space for detail photos and tip boxes to help visually break up the story. When there was an empty space, I coordinated with the title editor to come up with either a tip or quote from the designer. It found it important to include elements that readers would find helpful, even if they weren’t interested in that particular project. On the last page, we featured a Project Option based off of the original design; there was also space created for a sold partial ad. ︎︎︎
Each issue of Holiday crafts features roughly 85 projects which are divided into chapters by theme. The majority of the chapters are composed of projects from different designers, so it’s important to come up with photo plans that create a cohesive look to hold the stories together. Typical layouts feature styled photos at the beginning of each chapter followed by instructions for each project.
Down-Home Cozy: This is an example of a typical layout. There were six projects, all from different designers, that I was able to work with the photo stylist on to create a cohesive story. We tried to maintain a similar color palette and aesthetic in each photo, even if all of the projects weren’t photographed on the same day. (Instruction pages not shown.) ︎︎︎
Scene Stealers: On occasion, there would be a story or series of projects produced by one maker. This story featured a set of purchased cardboard houses that the maker then decorated by theme. I wanted to showcase the images as large as possible so readers could see all of the details. It was a nice way to visually break up the typical layout structure. By photographing each set in a similar fashion and using cohesive design elements, the story held together rather than looking like three separate projects or stories. ︎︎︎
Mediterranean Diet 2023
This bookazine was comprised of a mix of new and existing photography. The title editor and design director worked together to determine which recipes would be shot new. When I came on board, the photography process was just getting underway, so I attended the photo shoots to get a better idea of how the overall food and recipe process worked.
All Aboard: While on set, I worked with the title editor to reimagine how this story would be structured. The original idea planned by the design director was to have a bowl on each page, each food element being added one at a time; for example, the first page would show three bowls each with their own grain, then the second page would show those same bowls with different proteins in each, and so on. I felt that it would be too much visual repetition, so I proposed the below design. We worked with the food stylist and photographer in the moment to create these scenarios. ︎︎︎